Back in 2006 , SWIMS was originally founded on the simple idea of transforming the traditional galosh, from a purely practical utility product to a classy and branded lifestyle item with a bold personality. The SWIMS Galosh became an instant success and found its way to exclusive retailers across all continents. Our galosh is now a dearly valued part of the wardrobe from style conscious people around the world looking good whilst protecting their favourite pair of shoes.

The revitalized galosh was created based on a philosophy of marrying true function with timeless classics , and it is a great testament to our passionate culture of challenging conventional perspectives. These values are also truly apparent in the SWIMS loafer, which in a few seasons has gained a large number of enthusiastic fans across the globe. The Loafer has become a cornerstone of our offering and it has become yet another iconic SWIMS hallmark.

At SWIMS we love water. Whether we move in it under a bright blue sky or see it falling from the heavens above. Oue love of water makes us relevant in almost every part of the world; on the way to the office or when heading for the beach , or even on that 40 foot sailing yacht many of us wished we owned.

Over the past 10 years SWIMS has grown into a vibrant and sought-after lifestyle brand. The more we grow, the more committed we are to our core philosophy. During the development process of new projects we humorously often use the phrase: “to SWIMify”. But make no mistake; this playful approach to design is always matched by an equally large commitment  to the quality and the functionality of our products. Who says what is fun cannot also be great?